I apologize for the long lag time in my posting. Work commitments, family commitments, etc. have all led to my inactivity. I know, that's life right? Anyway, I plan to start making regular posts on this blog, even if it is every other week. we'll start here and see where it goes.
I read an interesting article this morning that may have further implications than just the current election. It seems that pet owners favor McCain over Obama in the upcoming election (http://ap.google.com/article/ALeqM5i23gT19o6C2I8dWDUfq6V5lES61QD91PM79G1). Presidential politics aside, there might be some nuggets of info that we can glean from this that might influence future creative briefs for communications targeting pet owners:
If pet owners lean more republican, that target audience tends to view themselves as very patriotic and intelligent, and believe that the responsibility of teaching our children rests primarily on the parents and the church (schools are 3rd). They only partly trust large corporations, but do trust their medical providers, despite rising medical costs (they don’t link the two). And overwhelmingly feel that Ronald Reagan is one of our best political leaders.
The facts below were pulled from a survey from The Economist. The source is listed below.
Some facts about Republicans(1):
- Republicans view themselves as (the survey allowed for multiple answers)
- Patriotic (84%)
- Intelligent (74%)
- Honest (64%)
- Generous (53%)
- Open-minded (46%)
- Patriotic (84%)
- Republicans view democrats as (same survey as above)
- Open-minded (73%)
- Intelligent (53%)
- Generous (49%)
- Patriotic (47%)
- Honest (37%)
- Open-minded (73%)
- Republicans feel that the following should be responsible for teaching their children:
- Parents (99%)
- Religious leaders (63%)
- Schools (56%)
- Parents (99%)
- Versus democrats:
- Parents (99%)
- Schools (67%)
- Religious leaders (48%)
- Parents (99%)
- When asked how much they trust people who run large corporations,
- 48% trust them to at least some extent
- 52% don’t trust them much at all
- 48% trust them to at least some extent
- 89% do trust doctors at least to some extent (I’m inferring this goes for vets as well)
- When asked which historical figure they would choose to be president 79% chose Ronald Reagan
Source for facts:
1. “Anglo-Saxon attitudes: a survey of British and American views of the world”. The Economist. March 29, 2008. © 2008 YouGov plc. All Rights Reserved
