Comments on Insights and Advertising: Hook 'Em While They're Young

Great comments. I agree with both of you. The rise...

2008-01-11T08:49:12.714-06:00

Great comments. I agree with both of you. The rise of Tivo and Adblock software is definitely adding challenges to the advertising community as we try to come up with ways to engage an audience that is increasingly advertising resistant. With products like the TeFal toy kitchen, kids are still being exposed to branding without their TV programs being interrupted (or the ads being fast-forwarded through).

Thanks for the comments!

anon, isn't TIVO a brand? even Firefox is a brand,...

2008-01-10T21:52:27.023-06:00

anon, isn't TIVO a brand? even Firefox is a brand, and adblock plus... well... you need firefox (ok, not ALWAYS)

you can make your own (or even buy) PC based PVR, and you could get even more and better results than with tivo.
You could use the hosts file hack to get the same effects that with adblock+, without the overhead of having the addon in your browser.

It's just another kind of 'brandization' they are having.

Younger generation of kids have TIVO and Adblock P...

2008-01-10T18:44:03.998-06:00

Younger generation of kids have TIVO and Adblock Plus for the net, hopefully.this will help.

I am always stunned by the amount of commercials there are on TeleToon and other cartoon networks and we trained our kids to fast forward through them.
Our eldest was thrilled when he found out that instead of watching one hour of TV with 1/3 of it being ads, he can watch it commercial free and play video games for the remaining 20mins he saved.

Its a Pavlovian response at first but throw in teaching them "want" versus "need" and its a good start.